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Posted 09/09/2024 10:12am

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Foxtel steps in ring,
UFC fans cheer the new sight,
Fight Night's new home sings.

In partnership with
Salesforce

Foxtel Group woos MMA fans with a 24/7 UFC channel

Foxtel Group has stepped into the ring with a new 24/7 channel, Main Event UFC, dedicated to the Ultimate Fighting Championship (UFC). The channel, available on Foxtel (ch. 523) and Kayo Sports, will broadcast in HD and feature preview content for upcoming UFC Pay-Per-View (PPV) events and Fight Nights.

Main Event UFC will not only broadcast live fights but also offer 'free fight marathons', behind-the-scenes content, 'UFC Countdown', live press conferences, and live weigh-ins. This comprehensive coverage aims to provide UFC fans with an immersive experience, keeping them engaged and informed.

UFC PPV events will be available live and exclusive on Main Event, only on Foxtel and Kayo Sports. ESPN, also available on Foxtel and Kayo Sports, will continue to be the home for complete UFC Fight Night coverage.

The launch of Main Event UFC comes in the lead-up to the highly anticipated Riyadh Season Noche at UFC 306, one of the most awaited cards of all time. The event, held at the Sphere in Las Vegas, will be headlined by Sean O’Malley v Merab Dvalishvili for the UFC Bantamweight Title. The event will be broadcast live and on-demand on Main Event Pay-Per-View, available only via Foxtel and Kayo Sports.

Foxtel Group Director of Content Acquisitions and Sports Partnerships, Adam Howarth, said: "We are super-charging the UFC experience across our platforms with a dedicated channel that will pump up all UFC fans in the lead up to upcoming Pay-Per-View events and Fight Nights on ESPN – all in HD. The new channel continues our commitment to working with our partners to establish new fans and grow audiences."

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