Hello Social has appointed its first executive creative director, appointing The Monkey's Dan Fryer to lead the agency's expanded creative offering.

Fryer finished up his role at The Monkeys earlier this year, after five years with the creative shop, which is part of Accenture Song. He has a strong background in elevating brand narratives across both traditional and non-traditional platforms, and has picked up accolades from the Effies, Cannes Lions, One Show, D&AD and AWARD.

In his new role, Fryer will spearhead Hello Social's creative vision, collaborating closely with a dynamic full-service team of specialists across editorial, studio, production, talent, media and PR. His first projects at Hello Social, for Uber and Lynx, are set to launch this week, marking the beginning of his new journey with the agency.

Managing Partner at Hello, Sam Kelly, said: "With an ambition to compete with the very best creatively, it's undoubtedly the right move for us. The fact that one of Australia's most decorated creatives believes in what we are building here is a huge vote of confidence. In addition to exceptional craft, it was important we found a creative leader with shared values: hustle and heart, for the greater good of the team and chase the GOAT. Dan's not only a brilliant mind, he's a brilliant partner."

"With its diverse mix of talent and specialities, not to mention its impressive list of clients looking for different shaped ideas, Hello is an exciting place to be. I look forward to getting stuck in and growing the creative team (wink wink)," said Fryer.