UK-based creative experience agency, Bearded Kitten, has announced its expansion into the Australian market with a new office in Sydney. The agency, known for its innovative and boundary-pushing activations, has previously worked with global brands such as Amazon Ads, Twitch, Red Bull, LEGO, and L'Oréal.

Bearded Kitten started its journey in the festival fields, hosting unique activities like mud wrestling matches and games of naked cricket. The agency has since established offices in London and Lisbon, with Sydney being its latest venture.

The agency offers strategic brilliance, end-to-end delivery of large-scale brand experiences, and talent management and programming. Bearded Kitten's mission is to create experiences that are fun, memorable, and measurable.

In a statement, Barney Sutton, Founder & Director of Bearded Kitten, expressed his excitement about the agency's expansion into Australia. "We're absolutely stoked to bring Bearded Kitten's unique blend of creativity and fun to the energetic Australian market! This isn't just a new chapter; it's a next-level adventure in a land bursting with potential and excitement. Australia's got some of the most innovative brands, and we can't wait to team up and create experiences that are nothing short of legendary," Sutton said.

The agency has already made an impact in Australia with TwoPointOne’s vertical fashion show and Intuit Mailchimp’s innovative “From: Here, To: There” conference in Sydney.

The arrival of Bearded Kitten in Australia signals a potential shake-up in the creative experience industry. With its unique approach to brand activations and experience creation, the agency is set to bring a fresh perspective to the Australian market. This expansion could also provide Australian brands with new opportunities to engage their audiences in memorable and innovative ways.