Australian retailers are expecting a near AUD$70bn sales increase during the six-week Christmas peak season, marking a 2.7% rise from last year, according to the Australian Retailers Association (ARA). E-commerce Domain Name System (DNS) traffic in Australia has been on a steady incline since October,...

AAMI, in collaboration with Ogilvy, has launched its inaugural Christmas campaign, 'When the Festivities are Over'. The campaign, which is a first for AAMI, aims to capture the unique quirks of an Australian Christmas and the ensuing chaos of Boxing Day.

Australian digital bank, Up, has launched a new multi-channel brand campaign with the tagline 'Simplify Money, Amplify Life'. The campaign is designed to highlight Up's mission to simplify money management for Australians and help them focus on their lives.

Snapchat has announced a new partnership with Prada and Miu Miu, introducing the first-ever branded handbags for Bitmoji. The handbags debuted exclusively on Snapchat, allowing users to unlock and personalise their Bitmoji with a selection of looks from the two brands.

Southern Cross Media Group Limited (SCA) recently held its 2024 Annual General Meeting, where CEO John Kelly outlined the company's ongoing transformation. The focus, he stated, is on audio as the core business, with SCA actively negotiating to dispose of its television assets, aligning with...

Digital agency TAG has announced a strategic partnership with HubSpot to enhance its customer relationship management (CRM) and marketing automation capabilities. The collaboration aims to deliver exceptional customer experiences and measurable results for TAG's clients. Alon Abraham, TAG Co-Founder and Head of Strategy, views the...