The LEGO Group and Formula 1 have announced a new multi-year strategic partnership set to launch with the 2025 F1 season. The partnership will include fan zone activities at Grand Prix events and engaging content across the LEGO Group's digital platforms.

A diverse portfolio of new LEGO products will be released, recreating the Formula 1 teams in LEGO brick form for F1 fans and LEGO builders. The product range will include items from LEGO DUPLO for pre-school children, and sets for kids of all ages, as well as teenagers and adult builders.

The partnership aims to bring young fans and families closer to Formula 1 experiences and the sport, promoting innovation, technology and engineering, as well as stronger inclusion and representation.

Recent data indicates that Formula 1 has seen a surge in growth with younger fans in recent years. More than four million children aged 8-12 are now actively following the sport across the EU and US, while 40% of followers on Instagram are now under 25 years old.

For the upcoming 75th anniversary of the FIA Formula 1 World Championship, the LEGO Group will have a presence at key races throughout the 2025 calendar.

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, said, "At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track."

Emily Prazer, Chief Commercial Officer of Formula 1, added, "The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group's passionate network of builders and giving our fans another means to enjoy the sport with their friends and family."