Snapchat has announced a new partnership with Prada and Miu Miu, introducing the first-ever branded handbags for Bitmoji. The handbags debuted exclusively on Snapchat, allowing users to unlock and personalise their Bitmoji with a selection of looks from the two brands.

The partnership enables users to take their favourite handbag wherever they go within the Snapchat app, including in their Snap Profile, in Lenses, on Snap Map, in Stickers and more. Users can also unlock favourite styles like Prada’s Cashmere Cardigan and Re-Nylon Baseball Cap, and Miu Miu’s Chino Mini Skirt and cropped knitwear, among other looks.

The handbags include Prada’s Small Galleria Bag in Saffiano Leather and Miu Miu’s Wander Bag. This marks the first time Snapchat has ventured into such a partnership, offering users the chance to personalise their Bitmoji with branded items.

Prada Group first partnered with Snap since 2021, when they collaborated for the first-ever Bag Try-On AR Lens featuring the Prada Galleria.