VMO is set to expand its retail-convenience footprint with the addition of 500 Coles Express and Reddy Express locations. This expansion comes as a result of the acquisition of the TMS Ignite network.

The VMO On-The-Go network now includes 1,200 high-transacting petro convenience locations nationally. This network offers brands access to a strategically placed, high impact network of digital advertising screens at the entrance to Coles Express and Reddy Express convenience stores.

With the addition of the TMS Ignite network, VMO On-The-Go now boasts a network of 1,200 locations and more than 4,000 screens. This positions VMO On-The-Go as the market leader in the retail-convenience segment. The expanded reach offers advertisers mass coverage across key arterial roads and high-traffic areas, including both metro and regional markets in Australia. VMO provides brands with a unique opportunity to engage a high-spending audience at a critical touchpoint in the buying journey.

"We are thrilled to add another 500 locations to our already solid On-The-Go network. Our ongoing investment in the expansion of our network remains a key focus for VMO and we will continue to deliver on our promise of delivering a superior screen network at every opportunity. I’m pleased to partner with Viva Energy and look forward to building upon this solid foundation for success ahead," said Anthony Deeble, Chief Commercial Officer of The Hoyts Group and VMO.

VMO Managing Director, Paul Butler, said the acquisition of the TMS Ignite network represents a major leap forward in achieving its goal of providing best quality screens and locations.

"We are excited to offer brands access to this premier network of petro and convenience locations, enabling them to connect with consumers in a high-transacting retail environment," he added.