Palmolive has partnered with creative agency VML to launch a new campaign, 'Wash in the World', set to roll out across Australia and New Zealand.

The campaign aims to highlight the natural, revitalising power of Palmolive Naturals, a product line made from 95% natural origin ingredients. The initiative builds off of an insight into the increasing disconnect people are experiencing from nature and the growing need for moments of rejuvenation and renewal.

The campaign will be promoted through a mix of digital and social film channels, digital spots in Australia, and TV and digital spots in New Zealand. Out-of-home (OOH) advertisements will also be placed near supermarkets and in shopping centres.

Senior Marketing Director for Colgate-Palmolive South Pacific, Anthony Crewes, said: "With this campaign, we wanted to deliver a message that really resonates with the daily grind. 'Paahhlmolive' playfully captures Palmolive’s dedication to make washing feel less passive and more energising."

Chief Creative Officer at VML APAC, Paul Nagy, said: "The campaign is a fun interpretation of what brief moments of revitalisation can feel like on the inside, like a moment in nature... or that shower you have at the end of a long day... you know the one."

The campaign was created by VML, with media handled by Wavemaker ANZ, production by Austin Studio, postproduction & VFX by Josh Regoli, colourist Matt Campbell, audio & music composition by Sonar, and casting by i4 Casting.