ZEPIC Inc., a customer experience software company, has launched a platform designed to enable hyper-personalised customer engagement. The launch follows a $2.1 million pre-seed investment round, with Neon Fund contributing $500,000. Angel investors from Apple, Chargebee, Freshworks, Microsoft, and ZOHO also participated in the funding round.

"ZEPIC is fundamentally designed and built on customer records, serving as the source of truth for all teams within the business," says Naveen Venkatesan, Co-founder and Product Head of ZEPIC. The platform can ingest and model any business data alongside customer data, enabling businesses to leverage all available information for hyper-personalised customer experiences.

"With all browsers blocking third-party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution and progressive customer profile enrichment," Venkatesan adds.

ZEPIC's mission, according to Sreelesh Pillai, Co-founder and Business Head of ZEPIC, is to "empower businesses to personalise communications. To personalise, and in real-time, businesses need to respect and make easily available business and customer data."

The platform also aims to help businesses manage overwhelming amounts of data by bringing together only what is needed. "'Garbage in, garbage out' is the case today in many enterprises with plenty of data, but with ZEPIC you have the chance to start over a clean slate without breaking things technology-wise, cost-wise, or culture-wise," Pillai explains.

Siddhartha Ahluwalia, Managing Partner at Neon Fund, believes in the potential of ZEPIC. "ZEPIC's founding team consists of folks who have been building B2B SaaS from India for the world, since the last 20 years, first at Zoho and then at Freshworks. ZEPIC as a product is revolutionary in a way, that it is one of the most advanced Customer Data Platforms in the world. With Global customers from Day 0, we see ZEPIC has the potential to become one of the most iconic SaaS companies from India."