Mamamia, Australia's leading women's media brand, is expanding its beauty expertise with the second annual 'You Beauty' Awards, presented in partnership with Myer. The awards, which are part of a podcast known for its trusted recommendations and useful beauty advice, are set to launch on January 30. Mamamia, which claims to reach over seven million Australian women monthly across various platforms, is known for its strong community engagement.

Leigh Campbell, Executive Editor at Mamamia, said, "We couldn't be prouder of the community that we've built for You Beauty. The trust that they put in our recommendations is next level and we take that responsibility very seriously. We're delighted to be bringing back the You Beauty Awards with Myer to help our Youbies find the absolute best beauty products across every category."

According to Gemma Hunter, Myer General Manager Marketing, "Myer is so excited to be back on board for another year of the You Beauty Awards. The Mamamia team are experts in beauty content and have built an incredibly loyal and engaged audience of beauty lovers. Last year's You Beauty Awards was an incredible success partnering with the Myer beauty team to continue to deliver Myer as the only destination to shop and experience all things beauty. We're delighted to team up with Mamamia once again to continue to build on this partnership and deliver enjoyable experiences for our Myer beauty shoppers."