Digital outdoor media company QMS has welcomed Bupa as the latest partner of its Paris 2024 Digital Screen Network for the 2024 Paralympic Games.

The partnership will see Bupa utilise the Paris 2024 Digital Screen Network to showcase its campaign across QMS' digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets. Bupa joins Toyota Australia, Woolworths and Allianz as partners of QMS' Paris 2024 Digital Screen Network, which will feature Paralympic Games content across the country during the Games.

As the Official Healthcare Partner of Paralympics Australia, Bupa's campaign, 'Healthcaring Beyond the Games', seeks to celebrate all abilities and inspire inclusivity even after the Games conclude.

QMS is the Official Outdoor Media Partner of the Australian Olympic and Paralympic Teams for Paris 2024, with The Paris 2024 Digital Screen Network running until the closing ceremony of the Paralympic Games on 8 September.

Bupa Director of Brand, Penny Ryan, said: "Bupa's Paralympic partnership is just one element of our goal to make healthcare more inclusive and accessible for every Australian.

"For many years, we have been working on making Bupa a disability confident workplace and finding practical ways to expand our access and inclusion policies and practices for our people, residents and our customers. This includes accessible digital health services like Blua, developing our first Access and Inclusion Plan, and funding inclusive grassroots sports program, so more Australians can get their start in sport."

QMS Chief Sales Officer, Tim Murphy, said: "Paralympic sport is incredibly powerful as it showcases stories of resilience, determination and the strength of human spirit. We are thrilled to be partnering with Paralympics Australia and Bupa to share the stories of unity and triumph of our Para-athletes and to inspire and drive social change towards a fairer and more inclusive Australia."