Independent full-service media agency, Kaimera, has announced the appointment of Brett Camilleri as its new Chief Data Officer, previously at GroupM.

Camilleri brings with him over 18 years of experience in marketing data and analytics, a skill set that will undoubtedly prove valuable in his new role.

Prior to this appointment, Camilleri held a key role at GroupM, where he led the analytics team and played a significant part in shaping the industry landscape. His new role at Kaimera will see him responsible for enhancing the agency's capabilities and ensuring it remains a trusted partner for clients seeking innovative and results-driven media strategies.

In a statement, Camilleri said: "I am thrilled and honoured to join Kaimera as the Chief Data Officer. I look forward to working closely with Nick, Trent, and the team to leverage the power of data and analytics, driving innovation, growth, and value for our clients. Data is the lifeblood of any business, and I am excited to help Kaimera harness its full potential and become a data-driven leader in the industry."

The agency has built one of the most experienced teams in the industry, with more than 40 experts on staff and further hires planned for 2024. Kaimera's client roster includes MLC, Under Armour, Campos, Blooms the Chemist, and Yalumba.

Trent McMillan, Founder and Chief Digital Officer of Kaimera, welcomed Camilleri to the team: "Brett’s exceptional skills in data and analytics will empower us to deliver powerful solutions that align with our core values of trust and transparency. At Kaimera we believe in simplifying media for our clients, achieved by bringing in senior professionals who are experts in their field. We are genuinely excited about the positive impact Brett will have on Kaimera's growth and the continued success we bring to our clients."