Bankwest has announced a partnership with independent creative agency, Bear Meets Eagle On Fire, to develop a new brand platform and vision. The bank's stated ambition is to become "Australia's favourite digital bank". This collaboration will see Bankwest working alongside its existing agency partners and the Bear Meets Eagle On Fire team.

"Bankwest's ambition is to be Australia's favourite digital bank, and we're thrilled to collaborate with Bear Meets Eagle On Fire's talented team. We're really looking forward to telling our story in a way that's as distinctive and engaging as the digital banking innovations we're creating for our current and future customers across Australia," said Jodene Murphy, Bankwest GM Customer, Marketing and Communications.

Bear Meets Eagle On Fire Founder and CCO, Micah Walker, said: "When you find partners who are as decent and funny as human beings as they are ambitious about their brand, you have a chance. So, we're genuinely excited about the future with the Bankwest team."

Bankwest is a division of Commonwealth Bank of Australia.