GroupM New Zealand has expanded its strategy team with the appointment of Dom Dipple in a newly created role of Strategist. This move is one of several key appointments made by GroupM New Zealand under the leadership of new CEO, John Halpin. Dipple will report to Emily Scovell, who joined the company as Chief Strategy Officer in December.

Dipple and Scovell will work closely with the leadership and client teams in GroupM agencies EssenceMediacom, Wavemaker, and Mindshare. Their focus will be on delivering strategic thinking with a particular emphasis on digital strategy, idea generation, and innovation.

Dipple brings with him over 12 years of experience in digital and content roles across agencies and tech start-ups in New Zealand, Australia, and Asia. He previously held the position of Head of Content at international mental health and performance start-up, Groov Ltd. His portfolio includes work on brands such as Spotify, Netflix, Fitbit, American Express, Harley Davidson, Peters Ice Cream, Tennis Australia, Bonds, and Specsavers.

"I am so excited to team up with Dom to bolster our next era capabilities across all three GroupM agencies. He has been coined an ‘ideas machine’ and I can already see him injecting his contagious passion and enthusiasm for the work into our teams. He brings a wealth of experience having worked in disruptive categories in various local and international markets, has his finger on the pulse culturally, and is going to be a key part of delivering magic for our clients in 2024," said Scovell.

Dipple said: "It's an incredibly exciting time to be joining GroupM to work with John, Emily and the teams at EssenceMediacom, Wavemaker and Mindshare. There’s phenomenal energy across the teams and a hunger to deliver innovative and creative media solutions for our clients. I’m honoured to have the opportunity to join the team at this inflection point for GroupM in the market, and I’m looking forward to being part of the journey to shape the next era of media."