Fur Media, Australia's first pet-focused media channel, has announced an exclusive sales partnership with Bondi Vet, a well-known Australian pet brand.

Fur Media will manage all advertising, media sales, and distribution for Bondi Vet's social media and digital platforms, including YouTube, Facebook, Instagram, and TikTok. The partnership will also see Fur Media working with advertisers to create bespoke content packages for distribution on Bondi Vet's channels.

Bondi Vet, owned by WTFN Entertainment, is recognised for its TV series and digital presence promoting pet health, animal welfare, and veterinary science. Fur Media, launched in April 2024, has expanded its digital out-of-home network to over 100 vet receptions across Australia. It also offers 'pee-proof' digital screens and a pet-friendly content delivery system.

"We are absolutely thrilled to unveil this exclusive partnership with Bondi Vet. As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans and we’re excited to see this collaboration come to fruition," said Nic Cann, Co-Founder of Fur Media.

Derek Dyson, WTFN’s Chief Commercial Officer, also expressed his enthusiasm for the partnership.

"Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences. We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights."

This partnership follows advertising collaborations with Sydney-based start-ups Mad Paws, Sash Beds, and Pet Chemist. Fur Media's network reaches nearly 1.6 million Australian pet owners every month, with pet owners spending between 20 and 30 minutes in vet clinics.