Tasmanian based, family-owned-and-operated dairy business Ashgrove Cheese has partnered with Swifty Media to launch a new campaign to target Melbourne shoppers ahead of the entertaining season.

The campaign, which is the first created for the brand by Swifty Media, will focus on Ashgrove's 'Farmhouse' and 'Signature' series of premium cheeses.

It will commence on Monday, 30th September and will run for four months across the key Ashgrove Entertainer period in Melbourne – Spring Racing, Pre-Christmas, Christmas, and New Year. The campaign will include activity across BVOD, Digital Display and Video, and the full suite of Digital Out of Home options including Large Format, Dinin

The campaign marks the culmination of a six-month process involving customer identification, research, planning, and discussions, led by Swifty Media.

Founder & Managing Director of Swifty Media, Nick Swifte, said: “It has been a very exciting and rewarding process working with Ashgrove Cheese, to identify their customer segments and then prepare sophisticated media strategies to target them across Melbourne, linking the media placements with stockist locations, seasonality and events. Given our Tasmanian heritage, and an office located in St Helens, the largest town on the North-East coast of Tasmania - this Ashgrove Cheese work for Swifty Media represents the first of hopefully many campaigns from that market.”

Ashgrove Cheese produces a wide range of world-class cheeses, milk, and other products that are available in Coles and IGA Stores Australia-wide.

Marketing & Communications Manager at Ashgrove Cheese, Anne Bennett, said: “We really enjoy working with Nick and Kate at Swifty Media. They made a complex task easy to understand, and their partnership has been instrumental, guiding us every step of the way. We’re excited to see our efforts come to life on Monday.