Aussie swimwear brand It's Now Cool has announced Stephanie Hendrickson is joining its crew as global marketing director.

Hendrickson joins It's Now Cool following a 20-year career at Billabong, where she was most recently Global VP of Marketing and APAC Brand Lead. She helped build and maintain Billabong Women's as the number 1 swimwear brand in the Americas and APAC regions.

For the last seven months, she's been GM of brand and marketing for Salter Brothers Hospitality, helping the start-up build out its foundational marketing processes.

"I'm beyond excited to join the team and help take this incredible brand to the next level. I have known Josie and Ryan for many years, having worked with them on several projects and collaborations between It's Now Cool and Billabong. They are visionaries, incredibly talented and just all-round good humans," said Hendrickson.

The brand is gaining momentum and is at a pivotal point in its growth plan. Steph, with her years of global brand experience will ensure exciting times on the horizon for It's Now Cool and their retail partners.

Matt Wong, President of Globe International Ltd. Global Product, said, "Having Steph on the team is a game-changer. She understands what is needed to amplify a brand and inspire consumers. She also knows how to take the brand vision and support our retailers to execute that vision on the shop floor."