Audience Precision, a global media strategy consultancy and technology business, has made key changes to its team structure, promoting Jessica Bray to the newly created role of Head of Strategy and Product and James Porter to Media Team Lead.

promotions. The reshuffle comes as part of the company's global expansion and its focus on enhancing its insights and communication strategy offerings, including its Precise360 technology platform.

In her new role, Bray will be responsible for leading strategy and product development and implementation for the business and its clients.

Porter, formerly Senior Media Manager, will now report to Bray within Audience Precision’s media unit, managing local Australian campaigns, supporting the agency’s offshore teams and partners for international campaigns.

Both Bray and Porter have been with Audience Precision for several years. Porter joined the business in 2022 from a Senior Media Planner role at Discovery Inc. Bray joined Audience Precision in 2016, as one of the foundation members of the business.

"Our Precise360 technology platform continues to drive our business as an end-to-end strategy guidance system, delivering significant advantages for our clients and allowing us to create match-winning strategies and media plans worldwide. From consumer behavioural research, identification of high-propensity audiences, insights that lead to connections planning and strategy, through to media planning and execution, the platform is designed to drive strategy to meet any client objective. Importantly, the inbuilt automation processes within Precise360 brings a single source of truth, delivering data-led, consumer-centric, human-proofed campaign strategies in just days," said Audience Precision global CEO, Haydon Bray.

"After nearly a decade at Audience Precision, I’ve witnessed the incredible growth of the business, particularly in the insights and technology space. I’ve seen the results from our Precise360 platform – it has been a game changer for our clients, allowing them to connect and engage with their highest propensity audiences whilst reducing media wastage and improving the effectiveness of their campaigns. I’m looking forward to doubling down on this technology in my new role, finding new opportunities to enhance and improve on strategy and insights across the business," said Bray.

"Working as part of the team over the past two years, I’ve had a front-row seat to the business’ significant growth globally and the media unit’s ability to go above and beyond for its clients. I’m excited to be taking on this new challenge and focusing my efforts on continuing to grow the media division of the business while servicing our current clients," said Porter.