Pureprofile has signed an agreement to acquire i-Link Research Solutions for $1.25 million, expanding the consumer research platform's Australian market share.

The deal is set out over two $625,000 tranches, with the first to be paid upon completion, and the second in nine months time. The acquisition will be financed through cash reserves and is expected to complete on 1 July 2024.

"This acquisition marks a milestone for Pureprofile as we build on our strong organic growth with the strategic addition of targeted assets and businesses. Beyond the baseline opportunity to enhance the group’s revenue and profitability, we are welcoming a skilled i-Link team, as well as significant data assets and long standing client relationships. We see strong synergies and opportunities in this acquisition, and are hugely excited to leverage our combined expertise to drive our collective growth in the dynamic and fast-growing data and insights market,” said Managing Director of Pureprofile, Martin Filz.

The LiveTribe panel will enhance Pureprofile's existing panel composition, adding diverse and richly representative audiences and data from across the Australian population. The i-Link and LiveTribe brands will continue to operate in the market for the foreseeable future. i-Link’s founders Chris Rowen and Scott Clark will be retiring from the business once the transaction is finalised.

Pureprofile is a global data and insights organisation providing online research solutions to agencies, marketers, researchers and brands & businesses. Founded in 2000 and based in Surry Hills, Australia, Pureprofile operates in North America, Europe and APAC.