Free fuel comparison app, Naoo, has hit the Australian market with a launch campaign with Aussie act Boo Seeka on board as brand ambassador.

The app has a mission to support local musicians by helping them save on one of their biggest touring expenses - fuel. It provides a comprehensive view of fuel prices and EV charging stations across Australia. Initially launching with a number of Queensland providers, there are plans to expand state-based and national services around Australia.

Naoo has committed to supporting the upcoming tours of several Australian musicians and bands, including Boo Seeka, Teen Jesus and the Jean Teasers, The Grogans, Dear Sunday, Boy and Bear, and Ash Grunwald. The app offers musicians and bands the opportunity to secure fuel vouchers by sharing their music performance or touring photos through the website. Additionally, Naoo will allow artists to promote their gigs and tour dates on the app's social media platforms.

Users of the app can access a loyalty program to save money on additional features and have the chance to win tickets to emerging and established artists.

Naoo aims to become a one-stop digital platform for all car-related services and to streamline the automotive journey. This initiative is not just about fuel savings; it's about supporting the local music industry, which often faces financial challenges, especially when it comes to touring.

Ben 'Boo' Gumbleton shared his enthusiasm for the initiative. "Touring can be tough financially, and Naoo's support helps ease that burden. I'm pumped to be part of a campaign that's all about giving real support to artists and musicians. It will make it way easier to share our music and connect with fans. This support is a much-needed break for everyone on the road."