Thinksmart Marketing (TSM), an agency specialising in complex B2B sectors, is marking its 10th anniversary this year.

Founded by Janine Pares in 2014, TSM blends the commercial and business focus of a consultancy with the creative excellence of a world-class agency. The agency specialises in becoming an extension to their clients' team to develop the GTM strategy and execute it through content and creative across all touchpoints.

"B2B markets are complex, to get ahead and engage those hard-to-reach decision makers, brands need a smarter way of marketing that's commercially focused and keeps the customer at the centre," said Pares, who is also the agency's Managing Director.

Pares is a marketing executive with over 27 years of experience. She spent the first 17 years of her career working with large multinational and national brands across B2C and B2B sectors, including Land Rover, Canon, and NAB.

TSM's team comprises senior, hands-on members who work closely with their clients' brands and stakeholders. The agency's client roster spans enterprise and scale-up organisations across Financial Services, Technology, Healthcare, Professional Services, Government and more in the APAC region.

In celebration of its 10th anniversary, TSM has launched a new website that brings their proposition to life, aiming to help clients 'Outthink, Outsmart and Outperform'.