Sydney-based business communications agency, Mahlab, has opened its first Southeast Asia office in Singapore, appointing former Omnicom Group talent Gus Wick to lead the new market as Business Direct, ASEAN (Association of Southeast Asian Nations)).

Mahlab has a diverse portfolio of tech and sustainability clients across the Asia-Pacific region, including Zoom, Salesforce, Slack, Kyndryl, ABB, Autodesk, Figma, and FedEx. The expansion into Singapore, a recognised hub for businesses and entrepreneurs in Asia, is expected to strengthen the agency's regional presence 27 years after its launch.

Founder and Chair of Mahlab, Bobbi Mahlab, said: "We recognise Singapore’s pivotal position as a hub for businesses and entrepreneurs in Asia, and are excited to contribute to this dynamic business community. With our new office and Gus’s leadership, we’re looking forward to the chance to work even more closely with our existing clients and getting to know a whole new range of businesses in Singapore and across the region."

CEO of Mahlab, Cara McLeod, said the move would help the agency service the growing number of clients who want to take advantage of the opportunities across different markets in the region. "And, of course, we’re excited to welcome Gus to the Mahlab team and can’t wait to use his experience in marketing and communications strategy to help both Mahlab and our clients across the region grow."

Mahlab is a B Corp-certified independent business communications agency with offices in Sydney, Melbourne, Auckland, and now Singapore. The agency specialises in working with complex industries such as tech, green energy, financial services, and health.