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Cricket's new partner,
SharkNinja steps up to bat,
For women's sport growth.
SharkNinja steps up to the crease: New naming rights partner for Tasmania's 'home of female sports'
Cricket Tasmania has confirmed SharkNinja as the new naming rights partner for Bellerive Oval, which will now be known as Ninja Stadium.
This partnership is part of SharkNinja's commitment to women's sport in Australia, with the stadium being dubbed the 'Home of Female Sports' in Tasmania. Cricket Tasmania is home to the only professional female sports team in the state. The partnership aims to grow cricket in Tasmania, particularly among women, and inspire future generations of female athletes.
This follows SharkNinja's recent announcement as the naming rights partner of the Ninja women's A-league, where the brand committed to increasing the visibility of the game and increasing broadcast games from 1 to 11. SharkNinja provides kitchen, home and beauty appliances, and is known for its innovative, affordable and easy-to-use products.
The first match at Ninja Stadium will be held on Monday 28 October, marking the start of the WBBL|10 season.
Dominic Baker, CEO of Cricket Tasmania, said, "The collaboration between Cricket Tasmania and SharkNinja, has already been of great benefit to both parties as we look to pursue female and family friendly content at Ninja Stadium ahead of this Summer of Cricket. We are aligned in our love, ambition, and passion for Women’s sport, and through this partnership, we will continue to see female sport in our state flourish."
Aby Shukla, SharkNinja Managing Director Australia and New Zealand, added, "Australia has been a leading light in women’s sport worldwide and we are grateful to be a part of it. At SharkNinja we believe 'You can make it'.
"Cricket Tasmania embodies this motto too and that is what brings us together. This partnership allows us to add another chapter to an already unforgettable summer of women’s sport."
This partnership not only provides a platform for the growth of cricket among women and girls in the state, but also aligns with SharkNinja's commitment to increasing the visibility of women's sport.