Thrive PR & Communications has announced the appointment of Liliana Molina as its new agency lead in Queensland. Molina, the former National PR and Talent Relations Manager at News Corp, will take on the role of Business Director at Thrive, leading the agency's local client growth and driving its Olympic strategy.

In her new role, Molina will lead the Brisbane and Gold Coast teams, with support from Associate Director, Amanda Gormley. She will report to Thrive's National Executive. Molina brings to the table two decades of experience in regional and metropolitan newspapers and media publicity. She has previously worked as a journalist at the Bundaberg News-Mail and Queensland Business Review and was the first female resources reporter at The Courier Mail.

"We are thrilled to officially welcome Liliana to the Thrive family, although she is no stranger to Thrive," said Snezna Kerekovic, Thrive Executive Director. "Lil's extensive and deep-rooted experience in the Queensland market and her network and experience in sport, align with the strategic vision for Thrive Queensland and our ambitious growth goals. Her knowledge of national media, digital communications and the local market is second to none. Our clients and teams are excited to see the impact she will make both locally and across the agency network."

Molina has extensive experience in digital media, having worked through the digital transformation of mastheads at News Corp Australia. She will play a key role in driving Thrive's Olympic strategy in the lead up to the Brisbane 2032 Olympics and Paralympics.

"I am beyond thrilled to be joining Thrive. I have had the pleasure of working with Thrive for two years client-side, seeing the professionalism, the pursuit of excellence and genuine passion in all that they do. I have made this decision with confidence knowing there is no other agency I would have made that leap for. The opportunity to take Thrive Queensland to new heights and contribute to the agency’s exceptional work in sport, travel and beyond, is an opportunity that excites me,” said Molina.

Thrive PR & Communications is an Australian owned public relations agency with a team of 85+ in-house media, creative and digital specialists across five locations in Melbourne, Sydney, Brisbane, Gold Coast and Auckland.

"Liliana’s arrival marks an exciting new chapter for Thrive in Queensland,” Snezna concluded. “With an impressive number of recent local appointments, promotions and client growth, we have never been in a stronger position in this incredibly important market for our agency.”