Digital outdoor company QMS will illuminate the streets of Sydney with lineup of advertisers on its screens for the annual Vivid Sydney 2024 festival, which starts today and will run through to 15 June.

The line-up includes the likes of Kia Australia, Visit Victoria, Foxtel Hub, Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation and Audible. QMS' bespoke advertising packages will position clients in key Vivid precincts throughout the festival.

"We are excited to celebrate this year's Vivid Sydney festival with the community and a stellar line-up of advertisers who will be - literally - lighting up the streets. This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney's most prestigious and progressive suburbs. This year we're expecting some brilliant, contextually relevant campaigns that take advantage of the event themes and incremental audiences," said QMS General Manager, City of Sydney, Olivia Gotch.

Advertisers are equally enthusiastic about the opportunity. "Vivid Sydney is an important partnership for the Kia brand to showcase our technology story and the QMS City of Sydney network provides a bespoke solution to extend our campaign reach and impact," said Kia Australia's General Manager of Marketing, Dean Norbiato.

The 14th annual Vivid Sydney festival, themed 'Vivid Sydney, Humanity', will run from 24 May to 15 June 2024. The 2023 festival drew almost 3.5 million people to Sydney, a 30% increase on 2022, and contributed more than $200 million to the NSW economy.

In addition to Vivid Sydney, QMS is the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games, and the Milan-Cortina 2026 Olympic Winter Games.