Vistar Media, has appointed Sean Cheyney as the Global Head of Retail Media as part of the a technology solutions provider's strategy to expand its programmatic digital out-of-home (DOOH) within the retail space.

Cheyney is tasked with driving Vistar's 2025 strategy, with the aim of making the company a top DOOH partner for retail media networks. His role will focus on bridging the gap between digital retail media and real-world engagement.

"We couldn't be more excited to have Sean Cheyney join Vistar Media at a time when retail media is poised for substantial growth. Sean's expertise will be instrumental in helping us seamlessly integrate digital out-of-home with retail media platforms. As retail media becomes an increasingly vital channel for brands, his extensive experience will support us in developing innovative solutions that create value for both retailers and brands. Southeast Asia, in particular, is embracing retail media, and we are confident that this momentum will continue as we look to the future," said Ben Baker, Managing Director APAC at Vistar Media.

Cheyney brings with him 20 years of experience in retail media, including leadership roles at Triad Retail Media. He previously contributed to the growth and transformation of CitrusAd into Epsilon Retail Media.

"Retail media networks are transforming the advertising landscape, offering new opportunities for brands to connect with consumers beyond traditional digital channels. With Sean's vast experience and innovative leadership, we are primed to bring retail media to the real world, empowering retailers and brands to engage consumers where it matters most," said Eric Lamb, SVP, Enterprise Solutions at Vistar Media.

"I'm excited to join Vistar at a time when retail media is on the cusp of transforming how brands reach consumers in the real world. By leveraging Vistar's powerful programmatic solutions, we can help retailers unlock new revenue streams while giving brands more ways to connect with shoppers along their entire journey," added Cheyney.