French-Australian independent agency CEO and entrepreneur, Loan Morris, has launched ABL Digital Media, a new independent media agency off the back of restructuring its previous Australian agency, 27 Degrees Media.

ABL Digital Media aims to simplify digital marketing, making it fair, transparent, and simple, to help businesses understand and optimise their media campaigns and achieve sustainable growth. The agency's initial clients include Allen & Unwin Australia and New Zealand, Collins Booksellers, Anglicare SA, and Anytime Fitness (seven franchisees).

Supporting the official launch, ABL Digital Media has appointed Rena Allain as Head of Operations & Client Services Director, Kristy Paredes as Digital Media Manager, and Hemanth Madappa as Analytics & Reporting Specialist. The agency also boasts an extensive team based in Europe to assist on global campaigns, including a Head of Web Development and AI services.

"ABL Digital Media is our new brand for the Australian market with the ability to offer cross-market expertise with our extensive experience in handling multi-country campaigns, particularly in Europe and Australia. Our key focus is on transparency and client collaboration, providing impressive ROI and clear communication throughout a campaign’s lifecycle," says Morris.

ABL Digital Media plans to offer a full funnel marketing approach, including media planning, content creation, SEO, SEM, social media management, and reporting. ABL will work in tandem with 27 Degrees Media in France, offering services in both the Australian and European markets.

"I’m really proud to say we are one of the only indie boutique agencies with a global footprint and on the ground support in the European market. We are able to take an Australian business with ecommerce opportunities to the huge European market, while still utilising a local team and a unified approach. We have advanced knowledge in European data and privacy regulations giving us an edge in Australia and are passionate about delivering growth for our clients," Morris adds.

Morris was previously CEO of inc. Digital Media and Impulse Screen Media, which acquired inc. Digital Media in 2020. Morris has also worked with ARN as Commercial Director.

"I believe in running the business collaboratively. While I manage the daily business operations, I make it a point to empower my team and give them the trust and autonomy they need to grow alongside the agency. It’s important to me that each person feels acknowledged, rewarded, and as deeply invested in our mission as I am," says Morris.

"Our clients value the unique advantage we bring through our global insights from Europe and Australia. Managing teams across different time zones is no challenge but we’ve proven it works seamlessly. You just need mutual trust, great communication tools and collaborative systems," Morris concludes.