In what they're touting as a significant move within the Australian and New Zealand communications sector, iD Collective, a communications, PR, influencer and events agency, is merging with Creative, Media and Digital agency, Noisy Beast Group.

The merger will result in an independently owned communications agency with offices in Melbourne, Sydney, Auckland, and Singapore, and 100 experienced staff across all states with billings exceeding $120M. Both iD Collective and Noisy Beast purport to be on a fast growth trajectory, and this merger is expected to further accelerate their expansion. The pair share an underlying philosophy of ‘Doing the right things for the right reasons together'.

"Amanda and I have known each other for many years after both working client side in marketing together. Having both come from marketing backgrounds, we know that the primary focus must always be about finding creative ways to deliver ROI for our clients," said David Brown, Group Managing Director. "I am really excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice."

The merger brings together notable staffers including Ben Lynch, Murray Bransgrove, Mary Morton, Amanda Booth, and David Brown. Their combined expertise will provide a holistic and unique experience for their clients, which covers the automotive, financial services, education, property, retail, fashion, beauty, lifestyle, sport, travel and FMCG sectors.

Amanda Booth, Co-founder and Director of iD, said the highly anticipated and exciting merge between the two agencies presents an incredible opportunity to "bring the success of both our passions under one roof".

"Being an Independent agency gives us the advantage of continuing to have that agility and speed to market, ensuring we are both efficient and effective. Importantly our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models," she said.

Brown added the model ensures clients get all the strategic thinking across all the communications channels, without having to or manage it.

"It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact. Adding the communications disciplines of iD will be incredibly powerful," added Brown.