Groupon and SiteMinder have announced an exclusive partnership that integrates SiteMinder's channel manager solution into Groupon's platform. The collaboration aims to streamline pricing and distribution processes and introduce new offerings for hoteliers and customers. SiteMinder becomes the fifth channel manager in Groupon's Travel Vertical to be integrated via API, and the first to be rolled out globally.

The partnership is expected to enhance the travel landscape by establishing Groupon as a seamless and low-friction incremental distribution channel for hoteliers. Groupon, with around 17 million active customers, is dedicated to enhancing local experiences and services market. SiteMinder's software platform is designed to unlock the full revenue potential of hotels.

"The synergy between Groupon and SiteMinder underscores our commitment to supporting hoteliers. Beyond simplifying pricing and distribution, it extends their reach, providing the flexibility needed in a dynamic market. This collaboration reflects our dedication to developing and curating the best possible supply for our customers while supporting our valued partners in the hospitality sector." said Brian Heyel, Global Head of Travel at Groupon.

SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. "At the heart of this collaboration is a shared goal to open more doors for hotels, giving them wider access to a broader range of guests as international travel accelerates. By partnering with Groupon, we are providing our customers the opportunity to feature on a growing platform where more guests are now shopping for stays. This aligns with SiteMinder's vision to create opportunities for hotels to maximise their revenue and find greater success in an ever-dynamic travel landscape." said James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder.

The partnership will not be available for hoteliers in the United Arab Emirates (UAE). However, it caters to the evolving preferences of today's traveller. "Importantly, beyond the seamless integration this partnership brings, our collaboration with Groupon caters to the evolving preferences of today's traveller. We've seen in SiteMinder's Changing Traveller Report that while almost 60% of travellers globally are looking to travel 'more' in the next 12 months, they will now be scouting for rooms differently, with 1-in-5 seeking out packaged deals. Additionally, travellers are prioritising stays that allow them to create memorable moments. By integrating with Groupon, we are enabling our hotels to connect their guests to exclusive, experience-driven offers, designed to deliver them the elevated stay they now crave." added Bishop.

"The integration of SiteMinder's powerful channel management solution represents a pivotal moment in Groupon's transformative journey, offering customers expanded choices for hotels. This reinforces our commitment to personalized and efficient services, enabling effective capacity management and dynamic pricing optimization during sales peaks" concluded Heyel.