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New faces at helm,
ATN gears for rebrand,
Traffic news evolves.
ATN appoints former Are Media, oOh!media talent to senior sales leadership
The Australian Traffic Network (ATN) has bolstered its senior sales leadership with the appointment of Are Media's Karen Holmes as national sales director and oOh!media's Wade James as group sales director for Victoria and South Australia.
ATN, part of the ASX-listed Global Traffic Network Group, is one of Australia’s largest broadcast media advertising platforms. Its traffic reports span more than 200 capital city and regional radio stations across major radio networks and the Seven and 10 TV networks.
The appointments come ahead of an imminent rebrand for the network. Both Holmes and James have been tasked with working with media agency and direct advertising partners to further leverage high attention audiences across radio and TV platforms.
Holmes brings a wealth of senior management experience to her new role, having spent seven years between Are Media and Bauer Media, following her tenure as head of customer solutions at News Corp Australia. She has also held various roles at dmg radio and mcm entertainment, and serves as a board member of the Lokahi Foundation Australia.
"I join ATN at a pivotal time in its growth. It is a unique business with a strong heritage, significant audience reach, and a strong portfolio of clients. I’m really looking forward to working with Vic, Wade and the team to make a great business even more successful," said Holmes.
James' previously spent a decade at oOh!media, finishing as national head of agency sales earlier this year. He has previously held roles as as group sales director at APN Outdoor, senior client executive at DMG Radio, founder and director of Media Circus, and is a Melbourne board member for UnLtd.
ATN CEO, Vic Lorusso, said: "For more than 25 years ATN has been the preeminent source of vital traffic information. As we look to the future, both Karen as national sales director and Wade as group sales director for Victoria and South Australia, bring considerable media and sales experience to ATN as we prepare to unveil a refreshed look and direction for the business. I welcome them both to the ATN family at what is an exciting time in our history."
