PHD Melbourne has secured the media account for the Australian Football League (AFL), marking another success for the agency following recent wins including the McCain account, ANZ extension, and HP retention.

PHD, who has been working with the AFL since 2019, has retained the account to manage media planning and buying across the AFL portfolio, including the AFLW competition, Game Development programs, and Marvel Stadium. The account will be managed out of Melbourne in collaboration with the AFL.

The AFL saw record attendance and increased viewership last season, with significant growth in streaming audiences. PHD aims to drive further engagement with the AFL in 2024 and beyond.

"We are thrilled to be renewing our relationship with PHD. They have clearly demonstrated their high-level media capabilities and understanding of our marketing goals and challenges for the years ahead," AFL Executive General Manager Customer and Commercial, Kylie Rogers, said. "With a well-known record of driving growth for Australian brands, we are confident PHD will help us deliver upon our business and media goals."

PHD Melbourne Managing Director, Simon Lawson, cited the benefits of working with anothr established Australian brand such as the AFL. The agency won the McCain account earlier this month.

"Along with the recent news of our appointment as McCain’s new media agency and our contract extension with ANZ Bank, I’m excited about our momentum as an office and looking forward us achieving more great results for our clients this year."

PHD Melbourne General Manager, Kathryn Weatherlake, was "incredibly excited" to be working with the AFL again, such an iconic and well-loved Australian brand.

"There are big plans in place for 2024 and we’re looking forward to working with the team to drive the code to new heights.," she said.

PHD Melbourne is part of the Omnicom Media Group, a division of Omnicom Group Inc. (NYSE: OMC).