The Australian Influencer Marketing Council (AiMCO) has announced content creators Alright Hey and Starr McGowan (pictured) will host the 2023 AiMCO Awards.

The annual event, sponsored by TikTok for Business, will take place at Sydney's Doltone House on February 29. The awards aim to recognise the contributions of brands, creators, agencies, and businesses to Australia's influencer marketing industry.

Alright Hey, real name Matt Hey, is a Sydney-based content creator with nearly 500,000 followers across Instagram and TikTok. He joined talent agency Amplify in 2018 and has since become a successful comedian, podcaster, and DJ.

"As someone who loves any excuse to dress up, I'm thrilled to be hosting this year's AiMCO Awards. The awards are a great opportunity to catch-up with other creators and celebrate the incredible work that the Aussie influencer marketing industry is delivering. I can't wait for a fabulous evening," said Hey.

Co-host Starr McGowan, who also hosted the awards in 2022, has over 200k followers across her social media platforms. She is known for her comedy and lifestyle content and has built a career as a presenter and host.

"I can't believe AiMCO has invited me to host the awards again! Absolutely thrilled to be back behind the podium this year, celebrating our creator family. Aussie creators are continuing to create truly unique, hilarious work and showing they can compete with some of the biggest creators in the world. I'm looking forward to another incredible event," said McGowan.

Notable other attendees will include creators Bridey Drake, Jules Robinson, Tom Forrest, the Macfarlane Brothers, and Chantel Mila. The theme for the awards is 'The Power of Connection', with a focus on creativity, community, culture, and collaboration.

Patrick Whitnall, AiMCO managing director, expressed his excitement about the hosts. "Both Matt and Starr have built a dedicated audience, courtesy of their quick wit and humour, which has fostered a personalised connection with their followers. Their content is creative, relatable and hilarious - they're not afraid to be themselves and that has really resonated. I know they're going to be a hit as our hosts."

Now in its third year, the AiMCO Awards recognise successful collaborations between brands and creators that engage audiences through authentic, uniquely crafted content. The 2023 AiMCO Awards are supported by TikTok for Business, Wavemaker, Kitly Business, Hello Social, Meltwater, Social Soup, Talentpay Australia, and Tagger by Sprout Social.