Telstra-owned music and tech accessories brand, Sprout, has teamed up with indigenous rapper Briggs to launch its new creative platform, 'Homegrown Sound.' The platform, a brainchild of +61 and Bear Meets Eagle On Fire, also marks the release of Briggs' new single, 'Munarra.'

'Homegrown Sound' is part of Sprout's new mission to support and grow Australian music at a time when the local industry is struggling. According to the Australian Recording Industry Association (ARIA), despite Australia being the tenth largest music market in the world, only four albums and three singles from Australian artists made it into 2023's top 100.

The launch video for 'Munarra' depicts the artist 'birthed' from the arid red dirt, drawing inspiration from Briggs' own experiences. The song will also feature in a new 'Homegrown Sound' Spotify playlist, which aims to encourage Australians to stream more homegrown music.

“I wanted to push the boundaries with this song and the visuals. To tell a story about coming up in a hostile environment, where you’re not meant to be or grow,” said Briggs. “That’s what we wanted to explore, growing despite being in a hostile environment and emerging from that, in strength. I think today, the things I faced coming up are still there, but artists have a whole slew of new obstacles to overcome.”

Ben Caddy, General Manager from Sprout, stated, “The Australian music industry has had a tough couple of years, so as an Australian brand that has music and sound at its heart, we wanted to shine a light on the best local music out there and encourage the public to support it by listening to more homegrown sound.”