Cartology, the media business of Woolworths Group, has announced the winners of its 2024 Campaign of the Year Awards. This year, Muttis and The Lego Group were recognised as the winners for Woolworths Supermarkets and BIG W respectively.

The awards drew a significant number of entries, with over 47 nominations and 19 finalists. They recognise the strategic use of retail media by both small and large brands to drive impact with customers and campaign effectiveness.

Other category winners included Beiersdorf, MC Beauty, Patties Food Group, and Snack Brands Australia. These brands, alongside the overall winners Muttis and The Lego Group, were lauded for their campaigns that exemplified what good retail media looks like and set a new benchmark for success.

"We’ve been in Retail Media for over five years, working hand in hand with partners to deliver impactful work. The calibre of campaigns we’ve seen this year have cemented what good retail media looks like and elevated more than ever the impact it can achieve," said Mike Tyquin, Managing Director of Cartology.

"They're built on a foundation of clear objectives, supported by deep customer insights to inform solutions and measurement that links back to the objectives. We also see a truly integrated creative approach across the customer journey, ensuring the right message at the right time for customers. By understanding customers, these campaigns deliver not just a fleeting impact, but long term engagement and growth."

Jane Danziger, Managing Director of CustomerX at Woolworths Group, also provided comments on the awards. "It was great to see the collaboration and partnership across our suppliers, commercial teams and the Cartology business to drive results," she said.

"By weaving creativity throughout the customer journey – they capture attention, foster engagement, and ultimately, etch the brand into the customer’s memory, all while delivering an exceptional customer experience."

The announcement of the Campaign of the Year Awards comes as Cartology launches its newly developed planning tool aimed at driving retail media effectiveness for brands.