303 MullenLowe Perth has recruited Sara Oteri as its new Executive Creative Director (ECD). Oteri will be leading the Perth creative team, contributing to new business development and fostering creative innovation.

She brings with her a wealth of experience from her previous role as ECD at Melbourne agency Akkomplice, where she worked with clients including Darrell Lea, Daimler, Sirena Tuna, Kellogg's and Cricket Australia.

Oteri's appointment comes as Damian Royce, the current Chief Creative Officer (CCO) at 303 MullenLowe Perth, prepares to leave the agency and return to Melbourne for family reasons at the end of March. Royce played a significant role in hiring Oteri as his replacement.

"I was immediately drawn to 303MullenLowe’s ambition for its clients, and their idea of what good work looks like. I’m never content with being comfortable, and the energy that René and the team has, matched my drive. I’m also a Perth girl born and raised, so it feels really nice to be home and bringing back with me all my East Coast experience. Here’s my shameless plug, if you’re an ambitious brand, big or small, local or global, looking for a partner to give you creativity that counts; we’d love to hear from you." said Oteri.

René Migliore, praised Royce's contribution to the agency, "Damian leaves having made an incredibly positive impact on his team, the wider agency, and our clients. It was a big move shifting his family across Australia to Perth, and we’re grateful for his commitment to the CCO role and the team. But as a family-friendly agency we also understand the important call to put family first, and move back to Melbourne. The entire agency and I wish Damian and his family the very best."

Royce reflected on his time at the agency, "Working in a new city over the past 12 months has been a great experience. I have enjoyed being part of 303 MullenLowe’s exciting new path in Perth and I have no doubt the next stage will be very rewarding for the team and business," he said.

"I have also met some wonderful senior clients who I’ll genuinely miss. While there are still several fantastic projects to see through before I return to my family in Melbourne, I’d like to take this opportunity to thank Attivo CEO Cam Murchison and Perth MD René Migliore for inviting me to be part of the 303 MullenLowe journey."

303 MullenLowe is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the U.S.