History Will Be Kind (HWBK), an award-winning creative communications agency, has announced a series of new hires and internal promotions. The agency, part of the independent digital communications and innovation consultancy group, the Deepend Group, has added three new members to its team and promoted three existing staff members.

Helen Little, with over 15 years of experience in communications, has joined HWBK as Senior Account Director. Little has previously worked with Guardian News & Media, UK child protection charity the NSPCC, Disney, and Universal Pictures. Her extensive experience in the field is expected to bring a fresh perspective to the agency.

Rinca Capewell and Tayla Appleby have been hired as Account Coordinators. Capewell previously worked at Blackmores Group as an event and marketing coordinator, while Appleby is a graduate in public relations, communications, and commerce. Appleby has previously interned at Pet Circle.

In addition to the new hires, HWBK has also announced internal promotions. Georgie Wilson has been promoted to Senior Account Director, Sam Hayes to Account Director, and Sophie Moudawar to Integrated Account Executive.

"We're thrilled to welcome Helen, Rinca, and Tayla to the HWBK team. Their collective experience, creativity, and passion for storytelling will be invaluable as we continue to push the boundaries of what's possible for our clients. As an agency committed to fostering growth and creating opportunities for talented communications professionals across sectors, we also couldn't be prouder of Georgie, Sam, and Sophie's achievements and career progression. We're excited to continue making history with a stellar team." said EJ Granleese, Founder and CEO of History Will Be Kind.

The Deepend Group, which HWBK is part of, includes Deepend (Digital Experience), How To Impact (Innovation), and History Will Be Kind (Communications).