S4 Capital's operating brand, Media.Monks, is transitioning its services into two fully synchronised practices: Marketing services and Technology services, at the same time unveiling a brand refresh that represents its newly streamlined offering.

The new offerings are designed to arm CEOs, CMOs and CTOs with fully integrated services that will drive sustainable, profitable growth and innovation across their enterprises and the tools to leverage AI and unlock cost-efficiencies accelerating transformation at scale.

“Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It's always been our ambition to disrupt the legacy model and today marks another important milestone in that journey,” said S4 Capital Founder and Executive Chairman, Sir Martin Sorrell. “With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

Both practices will be underpinned by the marketing services business' AI-powered intelligent marketing and workflow platform, Monks.Flow. The rejigged offerings will be underpinned by a consulting group that will offer end-to-end services ranging from strategy to implementation.

EVP Consulting, Scott Griset, said: "This evolution reflects our unified cross-discipline teams, who bring the grit and the diversity of thought needed to help our clients accelerate growth and navigate the transformation of operating models.”

The brand refresh sees the business drop the 'Media' prefix to become Monks, effective immediately.

Chief Marketing Officer, Kate Richling, said: ""By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities.”

Monks' nine capabilities will remain in place, just streamlined into the two practices. Marketing services will encompass a comprehensive suite of creative, content, media, social and data-driven marketing solutions, while the technology services will concentrate on the company’s technology, user experience, product engineering, data, digital transformation and consulting services.

Organisational and reporting structures to support the new services model will launch in 2025.

CEO, Technology services, Brady Brim-DeForest, said: "Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity."

SVP Data, Michelle McGrath, said: "Our refreshed brand embodies our team's synergy and versatile skills, committed to crafting impactful solutions for our clients’ challenges."

SVP Media Solutions and Emerging Technology, Victoria Milo, said: "Our most innovative, impactful work has been powered by the intersection of our core teams and technology. Now, we have a brand that is reflective of that core ethos to carry us and our clients, into the next phase of evolution.""