Time Out, the global digital brand known for its city-specific content, is broadening its horizons in Australia. The company, which has been a strong presence in Sydney and Melbourne since 2007, is expanding its coverage to reach a national audience with local content about the best things to do, see, eat, and drink, as well as travel news and recommendations. This expansion follows the success of Time Out's strategy in the US and UK, where city content was complemented with national coverage to drive growth.

"Cities have been at the heart of Time Out since the brand first started in 1968 in London and expanded globally including to Sydney and Melbourne in 2007 – we are proud that people trust us to uncover and curate the best experiences for them," said Kaylie Smith, Managing Director Time Out Media APAC. "This puts us in the unique position to expand our content and reach nationally across Australia which is exciting for our audience as they can now find inspiration for the best things to do, see, eat and drink across the entire country."

Time Out's global monthly brand audience is 136 million, with a growing Gen Z share. In Australia, it is in the top ten of lifestyle digital platforms, boasting over 10 million monthly page views and over 1.1 million followers across its social platforms. Time Out's Creative Solutions team is developing bespoke 360-degree campaigns for advertisers across digital platforms, often complemented by experiential elements and rooted in engaging, immersive storytelling.

"A global brand with a national footprint and a local voice, Time Out is trusted and established in the region and we are delighted that we can provide our advertising clients with bespoke solutions to connect with our authentic content and experience-hungry audience," said Stacy Bettman, Time Out Media CEO. "We are thrilled to now bring that expansion and expertise to all of Australia."

The launch of Time Out Australia’s new proposition will be supported by a burst of national digital and video content curated and created by Time Out’s local expert journalists across website and social media. A consumer campaign will launch on 1 April, featuring Time Out’s Cult(ure) Club, a curated collective of local tastemakers who will share their local scenes and hidden gems across Australia. Selected submissions can stand to win an Australian holiday worth $10K sponsored by Northern Territory Tourism.

Upcoming activities include the Time Out Food & Drink Awards 2024 (in both Melbourne and Sydney) and the Time Out Arts & Culture Awards 2024 across Australia. Time Out first launched in London in 1968 and today is a global digital brand with a network of local expert journalists creating content about 333 cities in 59 countries.