Marketing technology firm Anchora has become the first agency in the Asia-Pacific region to achieve Adobe Journey Optimiser (AJO) Specialisation.

AJO is a tool that enables businesses to deliver personalised customer experiences at scale, driving engagement, efficiency, and growth. Anchora's clients, including Tennis Australia, Malaysia Airlines, Spark NZ, and Auckland Airport, have reported significant returns from AJO, with some noting up to a 30% improvement in key marketing metrics.

"Achieving Adobe Journey Optimiser Specialisation is a huge win for Anchora and puts us amongst an elite global group of Adobe experts. Our team works tremendously hard to stay at the top of the game and earning this accreditation proves that. We’ve already seen the impact AJO can have for businesses - better engagement, higher ROI - and now we’re excited to bring even more value to businesses across the region with this recognition," said Luke Evans, CEO and Founder of Anchora.

This achievement builds on Anchora’s recognition as Adobe’s Strategic Partner of the Year 2024 and reinforces its Gold partner status. Anchora's focus on AJO is part of its strategy to equip clients with leading-edge technology to personalise and optimise customer journeys at scale.

"It is great to celebrate Anchora as the first Adobe Solution Partner in the APAC region to achieve the ‘Adobe Journey Optimizer’ Specialisation. Product Specialisations from Adobe are an acknowledgment of a deep and scaled Certified Developer and Architecture practice, along with a demonstrated ability to deliver to client expectations. This milestone represents Anchora’s strong commitment to the Adobe Experience Platform and further compliments their existing Specialisation in Adobe Analytics. As the 2024 Adobe APAC Solution Partner of the Year for Strategic Collaboration, Anchora is well positioned and proven to drive exceptional customer experiences," said Randall Wood, Adobe ANZ Partner Organisation.