Michael Krawczyk has been appointed as the Commercial Director for Australia and New Zealand at SeenThis, an adaptive streaming technology company. Krawczyk brings over 17 years of experience in media agency and publisher roles, with a focus on digital client growth, team leadership, media trading and investment, technical operations, digital product development, and digital media capability.

Previously, he held the position of National Head of Digital Client Growth and Capability at News Corp and National Head of Digital at WaveMaker. In his new role at SeenThis, Krawczyk will be responsible for leading the commercial growth of the business, forging new relationships with brands and agencies, and driving sustainable growth outcomes for partners.

"SeenThis adaptive streaming technology is earning its place with every new client we onboard as the high-performance, low-emissions replacement for existing standard and rich display media. I’m thrilled to be leading the commercialisation and driving the adoption of this fantastic technology across the leading agency groups and their client partners in Australia & New Zealand," said Krawczyk.

"The instant-loading, high definition video, image and interactive rich media content that SeenThis streams to display ads is not only beautiful, impactful and more sustainable than old download technology. It represents the first real innovation in creative delivery of display ads since we swapped flash for HTML-5 in the early 2010’s," Krawczyk added.

According to Adam Roberts, SeenThis ANZ General Manager, "His experience, network and knowledge of the media landscape on both agency & publisher side is a huge asset to the business. He also shares the same passion as we do for our commitment to delivering our agency & publisher partners with a more sustainable, premium performance video solution in display," said Roberts.