72andSunny has announced the appointment of Scott McClelland as its new Executive Creative Director, replacing Luke Martin who has moved on to a new role at Block, heading up creative at AfterPay globally. McClelland's appointment is effective immediately.

McClelland's career spans over fifteen years at BBH, where he served as Head of Art and Executive Creative Director of Japan and APAC. He was also the ECD of Media Arts Lab, leading all creative output for Apple across APAC, including Australia. More recently, McClelland has been running his own consultancy, working on projects at the intersection of creativity, sport and doing good. He has also served on the board of Surfrider Foundation Australia.

McClelland has partnered with brands such as Nike, Apple, Facebook, and Google, specialising in building brands through modern media. His work has been recognised across Cannes, D&AD and various local awards, and he has been featured on Creativity Magazine's Top 50 Creatives.

"As a valued based, modern brand agency, we were looking for a globally innovative creative leader, who was also the right fit for our culture and client partners. The moment we met Scott we knew he was the one. He’s a modern creative thinker, with a passion for the big idea and the craft of execution, regardless of channel. But most importantly he fits our vibe, he’s humble, generous, open and optimistic. We’re stoked about what we can learn from him and where we can take 72andSunny together." said Ross Berthinussen, CEO, 72andSunny ANZ.

"I’m stoked (does that sound Sunny enough?) to join the wonderful folks at 72andSunny. I’ve long been a fan of the agency and with the current lineup of creative minds across all departments and client partners, I’m really looking forward to helping build on the momentum they have created." McClelland added.

72andSunny has recently won contracts with MLC and BCF, with more new client partners to be announced. The company is a strategy, advertising and design agency with studios in LA, NY, Amsterdam and ANZ. It works with brands including Google, Taco Bell, Who Gives A Crap, BCF, Adobe and Amazon.

"Also, a huge shout out to Luke, we have so much love and heart for him. He helped us build the culture that has powered our success and brand in Australia, from wins including Who Gives A Crap, MLC and BCF, Campaign Brief’s Agency Of The Year, Mumbrella and B&T Ad Campaigns of the year and an ARIA for our work with Google. We wish him well and look forward to seeing him crush it." Berthinussen concluded.