Pukka has unveiled a unique activation for its new Morning Berry tea at Bondi Beach, featuring giant Pukka-branded tea cups overlooking the ocean.

The activation, designed to encourage a healthier, caffeine-free morning ritual, was shared organically by influencers and early risers who attended and captured the spectacle. The activation was delivered by Sydney creative agency Paper Moose, with all elements from cart to cups being eco-friendly and made from recyclable materials, reflecting Pukka's brand values.

Anna Kiernan, Brand Manager ANZ at Pukka, praised the agency's work, saying, "Paper Moose’s activation felt very much in the world of Pukka and we loved working with their team. Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible."

"We’re thrilled to work with our Pukka friends in bringing three giant tea cups to Bondi Beach and enticing the early risers to try a healthy alternative to coffee," said Jeremy Willmott, Creative Director at Paper Moose. The event is part of Paper Moose's portfolio of experiential expertise, which includes work for UNSW, Dexus, CBA, Westpac, and Vivid.