Klook has launched a new spring campaign aimed at addressing Australians' concerns over the high cost of living, promoting Japan as an affordable travel destination with lower living and travel costs and a favourable exchange rate.

The travel experiences booking platform created the campaign in-house, with creative shot on location in Japan by Klook's marketing team with Klook's travel expert and social media manager Abbey Christensen at the forefront.

"The cost of living is a real challenge for all of us, but while many Aussies remain determined to not give up on travel, recent studies have shown travel costs in popular destinations have risen by up to 35%. We wanted to showcase Japan as an affordable option by pointing out some of the incredible contrasts between the everyday costs of living in Sydney and the amazing value Aussies can experience in Japan," said Klook's Director of Oceania Marketing, Diana Vidovic.

"With the value of the Aussie dollar having risen against the Japanese Yen by more than 60% since early 2020, you're getting just about as much of a currency advantage as you ever will - the dollar hasn't been up this high against the Yen so consistently for about 20 years."

The campaign will run from 23 September until 20 October across Sydney and will be supported through social media. The campaign's Out Of Home (OOH) media will primarily focus on Sydney Trains' prominent Town Hall locations and QMD digital billboards throughout the city.

This campaign is part of a broader marketing push from Klook, which includes the recent launch of its affiliate influencer marketing program, 'Klook Kreator'. The company, founded in 2014, offers curated travel offerings including over half a million attractions, tours, local transportation options, and stays in more than 2,700 destinations worldwide.

"2023 was the year of UGC and 2024 is the year of EGC (employee-generated content). Platforms like TikTok have made it much easier for brands to showcase their own talent. At Klook, we really believe that our employees are our best ambassadors - we're always travelling, using the app, and as marketers, we are keen to tell our story," Vidovic said.