Digital marketing agency Incubeta has acquired Persuasion Technologies, a Google Cloud Platform certified partner specialising in marketing analytics.

The move is part of Incubeta's strategy to expand its services in the Asia-Pacific (APAC) region and enhance its capabilities in advanced analytics and cloud technology.

Persuasion Technologies, founded in 2010, has driven return on investment (ROI) and marketing analytics for over 500 companies, including globally recognised brands such as Wing Tai Group. The acquisition will enable Incubeta to offer deeper insights into consumer behaviour and campaign performance, with the aim of helping clients achieve optimised marketing outcomes with greater accuracy and efficiency.

"We are incredibly proud of our achievements over the past 14 years. Our partnerships and analytics partnership with major cloud platforms including Google are testament to the team’s innovation and expertise, as well as the fantastic work we have done for our clients. Now we start a new journey and are thrilled to join forces with Incubeta so that we can continue driving data-driven growth for businesses in the region," said Founder and Director, Persuasion Technologies, Tzu Ming Chu.

Persuasion Technologies offers its proprietary marketing and customer data warehouse, Datalaks, with advanced data analytics, dashboarding, and marketing automation capabilities. As part of the Incubeta brand, Persuasion will have access to Incubeta’s full scope of services and solutions, including its Seamless Technology suite.

"By harnessing the sophisticated analytics and cloud infrastructures of Persuasion Technologies, we are enhancing our ability to deliver market-leading solutions that drive real business results. This acquisition is timeous as most marketers grapple with a loss of campaign signal and relevant insights due to structural changes in privacy and consent management, therefore for us and our clients, being able to set a new standard in how data and AI informs marketing strategies and decision-making is critical," said CEO of Incubeta, Jacques van Niekerk.

Managing Director, Incubeta, Australia, Sam Shennan, said: "This acquisition is a game-changer for our clients in the APAC region. Persuasion Technologies' deep understanding of the local market, combined with their expertise in Google Cloud technology and advanced analytics, perfectly complements our own global capabilities. Together, we're poised to set a new standard for data-driven marketing, empowering brands to unlock unprecedented growth in the face of a rapidly evolving digital landscape."