The Australian Influencer Marketing Council (AiMCO) has announced its inaugural diversity webinar for members, with a focus on inclusion in national influencer marketing campaigns.

The webinar, scheduled for April 30, aims to explore how brands can effectively incorporate diversity and inclusion into their influencer campaigns.

The panel for the webinar includes TikTok creator Taz Zammit, Paralympian and Disability Advocate Ellie Cole, motivational speaker and resilience coach Rhiannon Tracey, and Vivienne Smith from creative agency Elastic Group. The panellists will share their personal experiences in advocating for meaningful action from brands beyond superficial gestures.

AiMCO Managing Director, Patrick Whitnall, emphasised the importance of authenticity and representation in today's diverse world.

"In today's diverse world, authenticity and representation matter more than ever. As an organisation, we're committed to providing opportunities for critical conversation around diversity and inclusion in influencer marketing," he said. "This webinar is an opportunity for our members to gain valuable insights and actionable strategies for creating more inclusive influencer campaigns, and hearing from people leading the way in the diversity and inclusion space. It also demonstrates our commitment, as an organisation, to educating our members to improve professionalism and boost diversity and inclusion for influencer marketing across the board."

Taz Zammit, who runs Australia's most followed lesbian couples account on social media with her girlfriend Alessia Allfree, will share their experiences in promoting diversity and inclusion.

"In this webinar, I'll discuss not only the importance of visible diversity in influencer campaigns but also the essential need for authenticity on both the brand and creator side. Every campaign we're part of isn't just about visibility, it's about making progress and real changes in how diversity is represented," he said.

"It's time we move beyond the surface and drive conversations that create lasting impact. By using our platforms to challenge stereotypes and promote inclusion, we've seen first-hand the powerful impact of embracing authenticity in influencer marketing."

Zammit said the webinar is an opportunity for brands to learn how to genuinely engage with diverse communities.

"It's not just to expand their audience but to be active participants in driving societal change. Representation in advertisements is crucial for brands that want to connect with Gen Z and Gen Alpha," he said. "'Ticking boxes' and 'diversity campaigns' don't work anymore, but authentic alignment and genuine support does. In this webinar I will speak openly about how brands and LGBTQI creators can work together in a way that benefits everyone."

The webinar is free and will be held from 11am to 12pm on April 30.