Channel Factory, a global technology and data platform that uses AI to place video ads on social platforms, has announced the appointment of Gabby Corcoran as Sales Director for Independent New Business. Corcoran brings over a decade of experience in digital media sales to her new role, having held senior positions at oOh!, Adshel, Fairfax Media, and Bauer Media.

In her new role, Corcoran will spearhead efforts to expand Channel Factory’s presence within the independent agency sector across New South Wales. This appointment is part of Channel Factory's strategy to deliver more tailored solutions for the indie market.

"I’m inspired by Channel Factory’s growth vision and its dedication to investing in both people and technology to support client success and drive new business. Building strong relationships is at the heart of this role, and I look forward to creating partnerships that bring meaningful outcomes to our independent agency clients," said Corcoran.

Channel Factory categorises 3.4 million creators and 870 million videos on social media to inform brand ad-placement and create suitable, inclusive, contextually relevant campaigns. The company's proprietary platform harnesses creator data, audio transcripts, performance data, and human review filters to deliver advanced brand suitability, customised content alignment targeting, and maximum performance for brands.

James Rose, Managing Director of Channel Factory Australia, spoke highly of Corcoran's appointment, stating, "In today’s landscape, as clients demand sophisticated and adaptive brand suitability solutions, Gabby’s wealth of industry connections and talent will be a tremendous asset. Her ability to build relationships with key decision-makers will help us deliver solutions that not only meet our clients' needs but also enhance our credibility and visibility within the independent agency sector."