QMS, a prominent digital outdoor media company, has unveiled its Paris 2024 Digital Screen Network. The initiative is designed to support the Olympic and Paralympic Games, with Allianz, Stan, Toyota Australia, and Patties Food Group as its inaugural partners. The digital out of home (DOOH) network will broadcast Olympic and Paralympic content before, during, and after the Games across Australia.

The Paris 2024 Digital Screen Network is projected to reach over 80% of people aged 18 and older across various platforms. These include national digital large format billboards, the City of Sydney street furniture network, The Convenience Network, and Gold Coast street furniture assets. Remarkably, 95% of QMS' inventory is digital, enabling the network to showcase dynamic Games content in real time.

"As the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024, we are very excited to welcome Toyota Australia, Allianz, Stan and Patties Food Group into our Paris 2024 Digital Screen Network partner program, which we have proudly launched today, starting with an engaging and dynamic 100 days to go countdown," said John O'Neill, QMS Chief Executive Officer. He added that the DOOH network is a potent platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, reaching large and diverse audiences at scale in a brand-safe environment.

QMS is the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Teams for Paris 2024. The network will run from this week until the Closing Ceremony of the Paralympic Games on 8 September.

Laura Halbert, Allianz's GM of Consumer Strategy and Marketing, also expressed her excitement about the partnership with QMS. She said, "The Olympic and Paralympic Games provides an opportunity for the world to come together through the uniting power of sport. As the Worldwide Insurance Partner of the Olympic and Paralympic Games, Allianz is proud to support Australian athletes as they compete on the world stage, and we're excited to help inspire a uniting cheer for Team Australia."

QMS is known for providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data.