Design and branding agency Hulsbosch has successfully rebranded CVC Emerging Companies (CVC ECF) as 248 Growth Partners. The former CVC ECF, originally part of the ASX listed CVC Group, became a standalone business in 2019. The newly named 248 Growth Partners specialises in partnering with Australian growth companies, providing both capital and operational expertise.

Hulsbosch's work for the rebranding included defining the brand positioning, creating a new brand platform, and developing a new name, logo, and visual identity for 248 Growth Partners. The rebranding is aimed at supporting the firm in attracting investors and investment opportunities for growth and success in Australia.

The new brand name, 248 Growth Partners, is based on the exponential sequence '248', reflecting their growth function for investments. The key brand graphic device is a repeated pattern of forward-facing chevrons, intended to symbolise growth and progression.

Christian Jensen and Jonathan Pearce, directors and portfolio managers at 248 Growth Partners, said, “Our team has been actively involved in private company investments for almost 50 years on a collective basis and has significant experience investing in expansion stage companies. Looking to the future we have a clear ambition to continue growing on our foundations, enabling more Australian business success stories. Rebranding as 248 Growth Partners supports our future success and signals we are in a strong position to tell our compelling company story. Our distinctive new brand helps us communicate confidently and boldly as an entity.”

Carolyn Pitt, client strategy director at Hulsbosch, added, “Rebranding to 248 Growth Partners provides a clear foundation for the future of this already successful, independent Australian expansion capital investment firm with reputation for strong growth returns. The name uses the exponential sequence ‘248’, reflecting their growth function for investments, and supporting the company’s passion for and ability to drive expansion for companies. Also, through the quality of its people and as ‘Partners’, the new name endorses a professional group focused clear outcomes."

The new brand identity by Hulsbosch is integrated into all company communications, with supporting templates and guidelines for consistency.