TikTok Australia announced the winners of its inaugural Ad Awards at an event attended by over 200 senior marketing and agency leaders last night.

The awards highlighted the creativity and innovation in the Australian marketing sector, with campaigns such as Nike’s ‘1000 Victories’ and Hismile’s ‘VIRAL Purple Serum’ taking top honours.

Wavemaker and TBWA Sydney were recognised as Media Agency of the Year and Creative Agency of the Year respectively, while Consent Labs' #ClassifyConsent campaign won the Greatest For Good Award. These accolades underscore the diversity and impact of campaigns on the TikTok platform.

Brett Armstrong, General Manager, Global Business Solutions for Australia & New Zealand at TikTok, commented on the awards, saying, "Australia consistently punches above its weight when it comes to creativity and innovation. Last night was a great moment to celebrate the work our clients have brought to life on TikTok. We know that TikTok drives business impact for our partners, but on a personal note I'm proud of the work on platform that also drives positive social change. We look forward to supporting brands and agencies to do even bigger and better next year".

The full list of winning campaigns, brands and agencies are:

Greatest Brand Campaign: Nike - 1000 Victories In this world-first TikTok branded documentary, Nike launched the #1000Victories campaign to inspire the next generation of female athletes to celebrate their victories on and off the field.

Greatest Performance Campaign: Hismile - VIRAL Purple Serum A masterclass in performance marketing, this fun campaign grabbed the attention of the TikTok community with splashes of bright purple taking over the For You feed.

Greatest Creative Campaign: ModiBodi - I'm Dying Inside Starring TikTok comedian and actor Samantha Andrew, this 'made for TikTok' 5 part period drama offers a candid and humorous perspective on modern period experiences.

Greatest For Good Award: Consent Labs - #ClassifyConsent Launched on TikTok by Consent Labs, this campaign advocated for a ""Lack of Consent"" classification to call out depictions of non-consensual acts on screen.

Media Agency of the Year: Wavemaker Wavemaker continues to collaborate with TikTok to deliver campaigns that go the extra mile for their clients. With a high product adoption rate and best-in-class campaigns, Wavemaker led an incredible year of partnership in 2023.

Creative Agency of the Year: TBWA Sydney TBWA Sydney consistently goes above and beyond and is never shy about using the power TikTok has as a platform to craft innovative and award-winning campaigns that drive results for their clients.

Advertiser of the Year: L'Oréal Across their suite of brands, L’Oréal are the epitome of how client partnerships should be. CeraVe for instance, is a 15-year-old brand that was 'discovered' on TikTok.

For You Award: Alex Lee, Global Mobile User Acquisition Specialist - Canva. Alex is always vigilant, patiently understanding and fearlessly experimenting to deliver impact for Canva. From spearheading the #PrintWithCanva campaign to leading an always-on creator approach, he is a trusted partner and advocate for TikTok.