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Posted 15/11/2024 9:49am

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Health in digital age,
Truth not trends, the new front page,
Wellbeing, the stage.

In partnership with
Salesforce

The Australian to publish first dedicated digital health & wellbeing section

The Australian is launching a new digital-first section titled 'The Australian Health & Wellbeing' that aims to provide practical and actionable information, along with expert insights to help Australians lead healthier lives.

It marks the first time News Corp Australia masthead's journalism will feature in a health section that is not tied to print.

The Health & Wellbeing section will be led by Health Editor Natasha Robinson and will feature a team of experienced journalists. Content for the section will be curated by Digital Producer Imogen Reid and will include contributions from international titles such as The Times, The Sunday Times, and The Wall Street Journal.

The section will also feature columns from leading Australian doctors including Professor Steve Robson, Associate Professor Dr Magdalena Simonis, Dr Ritu Gupta, and Dr Michael Gannon. The launch of the new section will be supported by a marketing campaign across digital, print, radio, TV, outdoor and social channels.

Editor-In-Chief of The Australian, Michelle Gunn, said: "The Australian is committed to serving the needs of our audience, who are increasingly seeking reliable, trustworthy information in areas that affect all parts of their lives. Health news and policy content has always been an important part of The Australian. Our new Health & Wellbeing section gives us a chance to connect with readers by offering the personal narratives, facts, and consumer-driven information they want and need. This will deliver the truth, not trends, our readers are seeking."

Managing Director and Publisher, Nicholas Gray, said: "Australians are more conscious of their health, wellbeing and of ageing well than ever before. They are looking for expert opinion from trusted sources on which they can act. We believe there is demand for high quality subscriber content in this area. Health & Wellbeing adds further breadth and depth to our subscriber proposition, and provides great opportunities for our client partners to reach this affluent and engaged audience."

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